Kroger is celebrating National Chocolate Milk Day, which, by the way, is a real holiday that falls on Sept. 27, in the best way. They’re giving away free chocolate milk to loyal customers. Or, at least customers who log-on and grab the coupon in time.

The Kroger Co., which serves over 11 million customers daily through its e-commerce and retail food stores, is offering up free half-gallons of Kroger Chocolate Milk over two days this month. “Chocolate milk may be the original after school treat, but Kroger Brand Chocolate Milk has grown into so much more – it’s a top-rated favorite among customers of all ages,” said Ann Reed, Group Vice President of Our Brands at Kroger, in a press release. 

Reed added, “We’re excited to toast National Chocolate Milk Day by sharing this special delight for free with a limited-time offer.”

The event kicks off this weekend. On both Friday, Sept. 26 and Saturday, Sept. 27 you can snag your own half gallon free of charge. Per the release, Kroger says that customers can download a single-use digital coupon at Kroger.com to use online, or print out to use in stores. But chocolate-milk-lovers should hurry, as the coupon will only be available for redemption on the aforementioned dates starting at 12 a.m. EST, while supplies last. 

According to the announcement, the offer excludes certain divisions and stores “where dairy laws apply”. Those areas include: Delta, Nashville, Mid-Atlantic, King Soopers, Ralphs, Food 4 Less in California, Louisiana (Houston and Dallas), Missouri (Dillons), and Nevada (Smith’s). However, those subject to the exclusion can still use the coupon to snag a free box of Kroger Brand Cereal with a purchase of Kroger Chocolate Milk. 

The giveaway comes shortly after Kroger announced it would cut nearly 1,000 jobs from its corporate workforce in August. Earlier in the year, a failed merger between Kroger and Albertsons, valued at $25 billion, was blocked by a federal judge. The company also said it would shutter around 60 stores in 2025.

Kroger’s giveaway also falls within the brand’s customer appreciation week, which runs from Sept. 24 through the 30th. The company says many grocery item prices have been knocked down in the name of saying thanks.