Few art forms have gone from the margins to mainstream quite like drag. What was once niche even in the queer community has exploded into a global cultural phenomenon and big business for both the entertainers and brands looking to work with them. Bob the Drag Queen has had a front-row seat to drag’s ascendance, and he’s also a key driver of where it goes next. In this conversation, Bob breaks down the business of drag and what he’s building through his production company, Purse First Studios. This is a master class in how to create a brand, cultivate a loyal audience, and turn a distinctive point of view into a lasting business.