Business IRL > Algorithm: The Future of Socialization careerofbusiness.com June 19, 2025 Jeff Beer speaks with Giles Hedger, the global consumer planning director at Diageo; Rachel Rix, the chief growth officer at Ketchum; and James Kirkham, the founder and CEO at Iconic, about how AI and algorithms are making culture vanilla.  Continue Reading Previous: Are you not entertained? The next frontier of brand entertainmentNext: Hack the Future Related Stories Business Retirement planning looks different for couples with one income. Follow these expert tips Nermeen Nabil October 6, 2026 Business Two-thirds of workers use DIY ‘hacks’ to make office life more bearable Nermeen Nabil October 6, 2026 Business Palmer Luckey’s Anduril and the US Navy are investing billions in a new shipyard to build parts for critical submarines Nermeen Nabil October 6, 2026