• Apple raised prices for some Mac and iPad models on Thursday.
• There were no increases to iPhone prices.
• Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad.

Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company’s updated Online Store.

The cost of its iPhones remained unchanged.

The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. A beefier 14-inch MacBook Pro now starts at $1,999 — a $300 increase over its previous $1,699 price tag. The iPad Pro went up by $200 to $1,199.

Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips. Tech companies have been ramping up purchases of the components for their AI buildouts, which has in turn driven up prices.

This is a developing story. Check back for updates.