Puerto Rico has faced population loss, economic turmoil, and the devastation of Hurricane Maria. Then Bad Bunny and Rimas Entertainment wrote a new chapter. His 2025 album became Spotify’s most streamed of the year and won album of the year at the Grammys, but it was only part of the plan. 

On this episode of FC Explains, we look at how Rimas built a 31 show residency for Puerto Rico. Fans from more than 100 countries showed up, bringing an estimated $713 million in direct economic impact to an island that’s been fighting to rebuild for years.