The scandal surrounding Jensen Huang’s extramarital affair with an alleged spy has escaped the sandbox of Silicon Valley and spread across social media.
But in one particularly bizarre corner of the internet, a cinematic universe inspired by the affair is spawning AI-generated music videos and short films starring the Nvidia CEO.
The high-stakes scandal like something straight out of a movie. Huang has since admitted to a relationship with Chinese businesswoman Alice Huang, who is a suspected spy for the Chinese government—potentially compromising sensitive information inside a company whose technology is powering the AI boom. (Despite their surnames, the two are unrelated.)
Nvidia’s stock has taken a hit since the reveal, losing nearly $700 billion in market value amid ongoing scrutiny. The semiconductor giant has opened an investigation into Huang and the spying allegations.
A cinematic universe powered by AI
Meanwhile, creators on social media are taking a different approach to the situation, making Huang, his wife, and Alice Huang the stars of hyper-realistic AI-generated videos inspired by pop culture—all without their consent.
In one video posted to X, Huang sings Shaggy’s Wasn’t Me. He wasn’t alone: Other tech leaders like Jeff Bezos, Richard Branson, and Elon Musk join Huang in the AI music video, belting the famous lines “wasn’t me.”
In another, Huang is joined by Alice Huang, reenacting the viral ROSÉ and Bruno Mars APT music video, set against a pink background with exaggerated singing.
The two can also be spotted on an AI recreation of Drake’s Hotline Bling music video and George Michael’s Careless Whisper.
Others inserted Huang into popular movie scenes, like one video reimagining the viral “why would I deceive you” exchange between Nathan Fielder and Elizabeth Holmes in You Can See Everything.
Another sets Huang and the businesswoman in the elevator scene made famous by Joseph Gordon-Levitt and Zooey Deschanel in the romcom (500) Days of Summer, or the viral club scene from Three Steps Above Heaven.
Brought to you by … Nvidia’s own tech
The irony of the trend is hard to escape. Generating such detailed videos of real people is only possible thanks to the technology that Huang has helped create and scale—Nvidia’s powerful GPUs.
“Whether someone uses a cloud tool or runs a model on their own machine, the heavy lifting is usually completed by Nvidia GPUs, simply because that’s the hardware that most AI software is built to run on,” Ricardo Amper, CEO of AI identity verification company Incode Technologies, tells Fast Company.
And oten, these videos are made using the Nvidia technology, even inadvertently.
“Most people making AI videos never touch a GPU. They open a browser, type a prompt or upload a photo,” says Michael Bismuth, cofounder of AI-production studio Cuz.
For some creators, the sudden demand for Huang Spy Scandal content has even become a platform to advertise their own AI products, like one cofounder who created a microdrama inspired by the affair.
Sophia Xing, founder of AI microdrama production platform PlotParty, posted a microdrama made with the software, with the quintessential clichéd script, a revenge arch, and an overly long and descriptive title: I Divorced My Trillionaire Husband and the God of Compute Let Me Respawn at 19.
None of it would be possible with out the company at the heart of the scandal. “Nvidia’s chips are the engine behind almost every fake video on the internet,” Bismuth says. “The company that made AI video possible is now one of its targets.”
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